A/B Technologies International, Inc. is a Springfield, Oregon–based experimentation, A/B testing, and digital optimization company. We help e-commerce, SaaS, media, and enterprise teams design, run, and analyze rigorous online experiments — turning product, pricing, and marketing changes into measurable business results, for clients across North America and internationally.
Our headquarters is located at 402 Shelley Street, in Springfield, Oregon, ZIP code 97477. Springfield sits directly east of Eugene, in the southern Willamette Valley — home to the University of Oregon, a growing cluster of software companies, and a large international student and technology community that reflects our company's global outlook.
A/B Technologies International was founded on a simple belief: every product, pricing page, and marketing decision should be tested, not guessed. Our team of data scientists, UX researchers, front-end engineers, and experiment program consultants has helped dozens of companies — from early-stage startups to public enterprises — build experimentation cultures that lift conversion rates, retention, and revenue.
To make rigorous, evidence-based decision making accessible to every digital product team — replacing internal politics and HiPPO ("highest-paid person's opinion") culture with experiments that anyone in the company can understand, trust, and learn from.
Years Running Experiments
Experiments Delivered
We design, build, launch, and analyze A/B and multivariate tests on websites, landing pages, checkout flows, product features, and emails — from hypothesis to read-out.
We help you build an in-house experimentation function: process, prioritization frameworks (ICE, PIE, RICE), tools, documentation, and company-wide training.
Sample-size calculation, A/B test powering, Bayesian and frequentist analysis, segmentation, CUPED variance reduction, and trustworthy decision-making.
Conversion-rate optimization for e-commerce and lead-gen sites — heuristic analysis, session replay, user testing, and iterative redesign of high-impact pages.
Usability testing, user interviews, surveys, and on-site behavioral research to identify why users drop off — before and after you run a test.
Pricing page tests, upgrade and downgrade flows, paywall and subscription experiments, discount and offer strategy — measured on revenue, not just clicks.
Cart, checkout, PDP optimization
Onboarding, activation, paid plans
Paywall, subscriptions, ads
Application, KYC, conversion
Enrollment, course pages
Booking, patient portals
Booking flow, upsell
Two-sided, supply and demand
We ran a 6-week experiment on a two-step vs. multi-step checkout. The winning variant lifted completed purchases by +14.8% and added $1.2M in annualized revenue.
We tested an interactive product tour vs. email-based onboarding. The tour version increased activation (first key action) by +22% and improved 30-day retention by 9%.
We tested a hard vs. metered paywall across segments. The metered variant increased paid subscriptions by +8.3% while keeping article traffic essentially flat.
Hours: Monday – Friday, 8:00 AM – 5:00 PM (Pacific Time, PT); remote teams available across US and EU time zones.